Hey Malloyalists and HORNies. As you know, progressive talk radio is heading to the wayside to the lies from the right. Shows like: Mike Malloy show with Mike Malloy and Head On Radio Network with Bob Kincaid survives on sponsorships from folks like you. These shows, like many of the shows on the left do not have the corporate sponsorship needed to remain on the air. Even HORN had a minor problem and we NEARLY didn't have a show. It's people like you who keep prog radio going. But we're not enough. We need more people to listen and how do we do that? By learning from others. And who is that other who was successful to garner millions of listeners without spending a whole lot of money? Howard Stern. Now before you stop reading this post, please keep reading:

The Howard Stern Show is an American radio show hosted by its namesake Howard Stern. It gained wide recognition when it was nationally syndicated on terrestrial radio from 1986 to 2005. The show has been exclusive to Sirius XM Radio, a subscription-based satellite radio service, since 2006. Other predominant staff members include co-host and news anchor Robin Quivers, writer Fred Norris, and producer Gary Dell'Abate. The show developed in 1979 when Stern landed his first morning shift at WCCC in Hartford, Connecticut, four years into his professional career. He continued to break out as a morning personality at WWWW in Detroit, Michigan in 1980 and was paired with Quivers in 1981 at WWDC in Washington, D.C.. In 1982, Stern's success in Washington led to a spot at WNBC in New York City, where he hosted the city's top afternoon show until his firing in 1985. The show returned to the airwaves soon after on WXRK, where it expanded into national syndcation and became one of the most popular radio shows in the United States. Following the announcement of Stern's move to Sirius, the show left terrestrial radio in December 2005. The Howard Stern Show aired in a total of 60 markets across the United States and Canada to an audience of 20 million listeners at its peak. In the New York market, the show was the highest-rated morning program consecutively between 1994 and 2001.

Back in 1986, no one knew who Howard was. Howard, in 1986 defeated Don Imus and bankrupted WNBC. He then competed against John DeBella at WYSP in Philadelphia. Then in July 1991, the show began to air on KLSX in Los Angeles. He then was heard in these cities. How? How did a loudmouth out of New York tap into these cities and become number one? Easy, help from the Wack Pack. These Wack Pack (a pun from Rat Pack) did something no major marketing company considered doing, and that was making:

Phony Phone Calls
Screaming Baba Booey
Carrying signs at sporting events

And other wacky stunts to promote Stern. So what happened? Stern became popular. Very popular and Stern had nothing to do with this. He didn't have to, because he had loyal followers like Captain Janks, Ponce De La Phone and many others. I am not saying to emulate these followers, but they have a successful niche and Stern is known internationally...he's in Canada.

Therefore

Why not do the same for the Mike Malloy Show and HORN? No, no offensive phony phone calls, but something creative like:

C-Span: Democratic/Republican Caller, please share your comments...
Caller: Well, I think that the injustice caused by the corporations mikemalloy.com and headonradionetwork.com like fracking...

By sandwiching the two sites would prevent the host from dumping you. Though C-Span is censor free, the same can be done on any terrestrial shows and conservative talk shows. Why conservative talk shows? Two reasons:

01) If you call in the liberal shows, you are preaching to the choir
02) When a conservative turns on the radio, that is one more caller.

By doing this, it would make the person curious and when people switch stations, or go to the station or listens to HORN online, the fact that people are listening means more commercials.

Another thing you could do is go to an event center which has a live camera with two signs: One of the team playing and one that reads: www.mikemalloy.com and www.headonradionetwork.com. If there is a news broadcasting live on the street, go behind the reporter with a sign. Be polite, but show the sign. This is a lot of work, but your work will pay off when people start listening. Of course, you listen from beginning to end, but would you have if you never had the opportunity to hear Mike and Bob? No. I would not have. But I did and do you know why I listen? Because I want to know what they'll say next...just Like Howard Stern:

Researcher: The average radio listener listens for eighteen minutes a day. The average Howard Stern fan listens for - are you ready for this? - an hour and twenty minutes.
Kenny: How could this be?
Researcher: Answer most commonly given: "I want to see what he'll say next."
Kenny: All right, fine. But what about the people who hate Stern?
Researcher: Good point. The average Stern hater listens for two and a half hours a day.
Kenny: But... if they hate him, why do they listen?
Researcher: Most common answer: "I want to see what he'll say next."

By carrying signs, like at the end of a high-speed chase, putting bumper sticker on your car or wheelchair, any form of advertising, will increase the market share for the Mike Malloy Show and HORN. So lets promote the shows and get TRUE progressive radio out to the masses.

TimFromLA

P.S.: Fox News is fair target too. Anything conservative is quite fine.